Wouldn’t it be amazing to create something once and have it sell over and over again – even while you sleep? That’s the power of evergreen digital products. These are digital items people are always searching for, no matter the season or trend. Whether you’re starting fresh or reigniting your business, these ideas are the perfect way to build a reliable stream of passive income.
You already have the tools and skills to make this happen – it’s just about packaging what you know. Let’s explore 7 digital product ideas you can create once and sell on repeat.
1. Canva Templates
If you’ve ever made a cute flyer, a social media post, or a planner page using Canva, you already have what it takes to sell digital templates. These could be Instagram post templates, Pinterest pin designs, business cards, or e-book layouts.
People love having beautiful designs they can easily customize without starting from scratch. And the best part? Once your template is made, you can sell it again and again. Just save it as a Canva link or PDF, list it in your online store, and let it work for you in the background.
2. E-books or How-To Guides
Have a story to tell or a topic you know inside-out? Turn it into an e-book. It doesn’t have to be super long – even a 10-page guide can deliver serious value. Whether it's about wellness, mindset, business, or a specific skill, packaging your knowledge into a downloadable PDF is a great way to help others and earn income at the same time.
Write your content in Google Docs, format it nicely in Canva or another design tool, then export it as a PDF. Once it’s done, it becomes a forever product you can sell over and over.
3. Digital Planners or Journals
Everyone is trying to stay organized and focused these days. That’s why planners and journals never go out of style. Whether it’s a daily to-do list, a weekly goal tracker, or a self-care journal, people are always looking for tools to help manage their lives.
You can design these in Canva or Google Slides, add in your own prompts or layout ideas, and turn them into digital downloads. Buyers can print them or use them with apps like GoodNotes. And once you’ve created one planner, you can reuse the layout to create others for different audiences or themes.
4. Mini Courses or Video Trainings
If you know how to do something well – whether it’s starting a blog, editing videos, or growing on Instagram – turn that knowledge into a course. You don’t need fancy equipment or hours of video. Even a short mini-course can be powerful.
You can record simple videos, add worksheets or slides, and deliver your course by email or through an online platform. Once it’s up, it’s set. People can buy and learn from you at any time, without you needing to show up live.
5. Email Templates
Writing emails can be stressful for business owners, especially when it comes to welcome sequences, sales funnels, or promotional launches. That’s where done-for-you email templates come in.
If you’re good with words, you can create email sequences that other business owners can customize and use. Write the emails in Google Docs, organize them into bundles (like a 5-email welcome series or a product launch flow), and sell them as digital downloads. It’s a low-effort, high-value product that can bring in sales for months or years to come.
6. Content Calendars & Post Prompts
Coming up with content every day can be exhausting. A ready-made content calendar can make things so much easier for creators, business owners, and influencers.
You can create a monthly or yearly calendar filled with post ideas, daily prompts, or themed weeks. These calendars can be formatted in Google Sheets, Canva, or even PDFs. Add some visuals or extra space for notes, and you’ve got a product that helps others stay consistent – and brings you income consistently, too.
7. Done-for-You Business Toolkits
If you’ve ever thought, “I wish someone had just handed me everything I needed to start,” you already understand why business toolkits are so valuable.
These toolkits can include checklists, templates, swipe files, starter guides, planners – whatever your ideal customer needs to hit the ground running. You might bundle up a few of your existing products into one all-in-one kit, or create something entirely new. Once it's built and uploaded to your store, it can keep generating income without extra effort.
Digital products are one of the smartest ways to create passive income, especially if you want freedom, flexibility, and financial growth without constantly trading time for money. The beauty is you can start with just one idea – pick a product that feels doable, create it using tools you already have (like Canva, Google Docs, or your phone), and list it for sale on Etsy, Shopify, or even your own website.
If you're ready to turn your knowledge into income, pick one idea from this list and get started today. You don’t need to be perfect – just take that first step. Your future self (and your bank account) will thank you.
You’ve got this!