So you can build trust, grow your audience, and actually make sales.
Let’s be real, girl—showing up on social media every day can feel like a full-time job.
You’re probably thinking:
“What should I post today?”
“Is anyone even seeing my content?”
“Why is nobody buying from me?!”
I get it. You’re not lazy or unmotivated—you just need a clear content strategy that actually works for YOU and your biz. And that starts with knowing what kind of content to post (and why you're posting it in the first place).
So today I’m breaking down the 5 types of content every digital entrepreneur should be posting if you want to grow your brand, build trust with your audience, and convert followers into paying customers—without burning out.
Let’s dive in:
1. Value-Based Content (aka: Teach Me Something, Sis)
This is the kind of content that positions you as the expert.
You're giving away real gems that help your audience solve a problem, feel inspired, or learn something new.
Examples:
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“3 Canva hacks every content creator should know”
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“How I made my first $500 selling digital products”
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“The best apps I use to stay organized and sane”
Why it works: You build trust when you share value first. People remember who helped them—even in an IG post.
2. Personal Brand Content (aka: Let Me See the Face Behind the Biz)
Your audience doesn’t just buy your products—they buy you.
Let them in. Show your personality, your behind-the-scenes, your why.
Examples:
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A post about your morning routine
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A throwback to when you were just starting out
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A photo of your workspace (even if it's the kitchen table)
Why it works: People connect with people. Being relatable makes you magnetic.
3. Authority-Building Content (aka: Show Them You Know Your Stuff)
This is where you drop receipts. You’re showing proof that you walk the talk.
Client results, testimonials, transformations, media features—put it out there.
Examples:
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“My client went from 0 to 500 Etsy sales using this strategy”
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Screenshots of DMs saying “You changed my life!”
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A photo of you speaking, teaching, or getting featured
Why it works: Social proof sells. Confidence sells. You don’t need to be “braggy”—just be real and show what’s possible.
4. Sales Content (aka: Tell People What to Buy + Why)
If you don’t talk about your offers, how will anyone know what you’re selling?
This is where you highlight your products, services, or digital offers. Educate, demonstrate, and invite.
Examples:
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“Here’s what’s inside my Digital CEO Planner”
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A Reel showing how to use your Canva templates
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“Enrollment closes Friday—are you in?”
Why it works: You’re a business, not a free inspiration account. Learn to sell without shame.
5. Engagement Content (aka: Start the Conversation)
This content invites interaction. It’s fun, low-pressure, and gets people talking.
Use it to boost your reach and build relationships.
Examples:
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Polls in stories: “Would you rather work from the beach or a cute cafe?”
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“Drop an emoji that describes your vibe today ”
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“Tell me what your dream biz looks like in 3 words”
Why it works: Social media is a 2-way street. The more people engage, the more the algorithm loves you.
Final Thoughts:
You don’t need to be everywhere. You just need to show up intentionally.
Think of your content like a conversation:
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You're teaching (value)
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You're showing your face (personal)
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You're building trust (authority)
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You're offering solutions (sales)
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You're engaging your community (engagement)
Rotate these 5 types of content and watch the difference. No more guessing. No more burnout. Just aligned, impactful content that grows your brand and your bank account.
Need help creating content that converts?
Check out the our done-for-you Social Media Templates—they’ll save you hours of time while helping you show up like the boss you are.